DIGITAL BRAND GUIDELINES
Unifying Digital Experience Across a Large Bank
Thinking: The strategy for Umpqua Bank is to create a customer experience like no other that draws its roots from retail. I was tasked with extending this vision by leading the creation of bank-wide user experience (UX) and user interface (UI) guidelines and pattern libraries. Shown here are some of the projects that extended from this effort: a brand guidelines website and retail interfaces.
Role:
UX and UI design
Worked collaboratively with the Umpqua Creative Director
Collaboration and quality oversight with development
