FINTECH PRODUCT REDESIGN

Delivering 90% Satisfaction with Smarter, Scalable Banking Solutions

Thinking: Umpqua Bank needed an improved banking bill-pay. I led the design effort to redefine personas, new market trends, requirements and usability testing. The results were a 90% satisfaction rate and new capabilities to be able to handle the needs of additional customers.

Role:

  • UX research

  • UX strategy, design and direction

  • Collaboration with development

usertesting1.jpg
usertesting2.jpg
usertesting3.jpg
Previous

ENTERPRISE SOFTWARE
Next

DIGITAL BRAND GUIDE