CUSTOMER ENGAGEMENT

Challenge and Solution: For the launch of the San Francisco store, I was tasked with creating the user experience, user interface and visual design for our in-store iPads. The purpose of these was to extend the entrepreneurial brand of this store experience by offering users curated content from RSS feeds on three different themes. They can scan articles, view and mark their favorites to share with others. The bright colors were to attract passers-by to engage and the visual circular theme ties to the circular elements in the store. We were proud to receive several awards for this project. Work included design direction, user experience (UX) design, wireframes, user interface (UI) design and visual design.